You heard it right. The question was asked to the marketing guys who were responsible for the poll advertising account of the India's grand old party Congress.
When the rival BJP's ad campaign was managed by Piyush Pandey of Ogilvy & Mather, Prasoon Joshi of McCann World group and media planning veteran Sam Balsara and some other small players like WPP agency, Soho Square for a reportedly cheap (?) 400 crores, the grand old party engaged Japanese agency Dentsu, Taproot and Genesis Burson-Marsteller for handling its public relations. Being the ruling party congress' budget seems to be around 600 crores.
Over the last two months, Congress campaign failed miserably to match the BJP ad blitz. Congress plan of projecting Rahul as a young and dynamic leader out to empower the common man didn't reach out to the masses. The Modi wave decimated everything and and the tsunami engulfed everyone and everything it encountered.
The May 16 results are obvious against the grand old party and it made them furious and disappointed. Now they have no one of blame except the marketing guys and they have to give some tough answers.
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