Sometimes things started for fun would land you in trouble. And the worst part it would start to hurt you very badly.
Zomato, the online restaurant discovery guide, recently wanted to play a fun game. It started with a post saying that it wanna make Delhi as the new official Tech Capital (But, Why ????) of India. It said it wanted to have all the best engineers, product managers and designers in one city. Its okay, a sensible thought. Nothing much could have happened.
But, it was followed by a rather sarcastic post "Honestly, we have a really hard time understanding Bangalore's tag as India's Tech capital. The more we think about it, the less sense it makes. Delhi has a lot more tech success stories than Bangalore."
Tada !!!! there things started to change. Many bangaloreans got furious and started uninstalling the Zomato app. This is addition to the mocking by the Zomato look like spoof sites. Suddenly a fun post landed Zomato into a sticky wicket where its loyal users got angry and upset, while in front of the spoof sites Zomato became a laughing stock.
Worse, people started giving the minimal rating in the App stores, dragging the overall rating. An healthy 4.5 rating in Google Play store has dropped to 4.3
Of late, Zomato realized the mistake and issued an apology statement. But it was too late. Its already hurt people and its reputation.
Oops I am getting trolled for my troll. An unwanted PR disaster indeed
Zomato, the online restaurant discovery guide, recently wanted to play a fun game. It started with a post saying that it wanna make Delhi as the new official Tech Capital (But, Why ????) of India. It said it wanted to have all the best engineers, product managers and designers in one city. Its okay, a sensible thought. Nothing much could have happened.
But, it was followed by a rather sarcastic post "Honestly, we have a really hard time understanding Bangalore's tag as India's Tech capital. The more we think about it, the less sense it makes. Delhi has a lot more tech success stories than Bangalore."
Tada !!!! there things started to change. Many bangaloreans got furious and started uninstalling the Zomato app. This is addition to the mocking by the Zomato look like spoof sites. Suddenly a fun post landed Zomato into a sticky wicket where its loyal users got angry and upset, while in front of the spoof sites Zomato became a laughing stock.
Worse, people started giving the minimal rating in the App stores, dragging the overall rating. An healthy 4.5 rating in Google Play store has dropped to 4.3
Of late, Zomato realized the mistake and issued an apology statement. But it was too late. Its already hurt people and its reputation.
Oops I am getting trolled for my troll. An unwanted PR disaster indeed
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